An “Anti-Counterfeiting Verification and Notification Unit” was established by the Jordanian Standards and Metrology Organization. The main function of this new division is to monitor and inspect imported goods at the borders and in the market place. After inspection, photos of the product will be directly sent to the trademark owners or their legal representatives for confirmation of authenticity. In case any counterfeits were found, the following measures will be taken:
- Products will either have to be destroyed right on the spot or returned to the country they came from by the importer himself.
- Monetary fines will be imposed on the importer.
The above portrays the Jordanian government’s ongoing efforts in protecting both the trademark owners and consumers.
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