Industry Focus: The Sweet Smell of Success for Confectionery Trademarks in the Middle East and North Africa

The Middle East and North Africa is a lucrative but competitive market for confectioners, with cases fought over the tiniest elements of packaging. Global brands should familiarize themselves with the similarities – and differences – between local regimes before diving in. Read more insights from Zeina Salameh, Shareholder and Head of Client Relationship at Saba IP.