MENA: Establishing Bona Fide Use

This article focuses on the bona fide use requirement in the Middle East region, and how the practice differs from that of the US, beginning first with an overview of the statutory provisions on use in the local trademark laws – with an examination of the various procedural contexts in which this issue may arise. The article will then move to address the different documentary evidence that may be taken into consideration when challenging an applicant’s use in administrative or court proceedings. Read more insights from Zeina Salameh, Shareholder and Head of Client Relationship at Saba IP.